Bloomington Board of Realtors Sees Dramatic Upgrade in Search Engine Visibility

Date: Jan 22, 2008

The Bloomington Board of REALTORS® and its subsidiary corporation, Bloomington MLS, Inc., are well known for their pioneering online multiple listing website, which first went online in 1997. In 2001 was recognized by the National Association of REALTORS® Association Executive Magazine as one of the top Internet-based multiple listing services in the United States.

In late 2007, the Board engaged their long-standing technology partner, ConsulTech Technologies, Inc. to provide a dramatic increase in the visibility of the Homefinder system on search engines such as Google, Yahoo, and MSN.

According to Elizabeth Kehoe, BBOR’s Executive Vice President, “When Homefinder was being developed in the late 1990s, the goal was to create a tool for area Realtors, and to make finding a house easy for area residents. The Bloomington Realtor community had great success with that. But since 1997, search engines such as Google have become a critical piece to finding information on the Internet. It was time to address that piece of the process of buying or selling a home.”

Patrick Casey, ConsulTech CEO, stated “When we began this project, the Homefinder web site was almost invisible on the most widely used search engines. Now, it consistently places on page 1 or page 2 for the most commonly used search terms for people looking to buy or sell a house or land in the area.”

Kehoe adds, “The Homefinder web site is the most complete source for real estate listings for Bloomington, Monroe County, Owen County and South Central Indiana. The Homefinder MLS is the #1 online guide for buying a home or house, selling a house or home, buying for a house for investment, or relocating to Bloomington Indiana. We are grateful for the help of our partners at ConsulTech for making our site so much easier to find.”

About The Bloomington Board of REALTORS®
The Bloomington Board of REALTORS® is a professional trade association representing REALTORS® in Monroe and Owen Counties (Indiana). Chartered in 1947, the Board maintains affiliations with both the National and Indiana Associations of REALTORS®, and the many institutes, societies and councils that offer professional accreditation to its members. The Board and its members maintain at the core of their activities the REALTOR® Code of Ethics, the first of its kind among professional trade associations. The Bloomington Board of REALTORS® includes 440 REALTOR® members, including real estate brokers, agents, and appraisers, and another 60 affiliate members who provide services to the real estate community. Bloomington Board of REALTORS® is the sole shareholder of its two subsidiary companies, Bloomington MLS, Inc. and BBOR Publications, Inc.

About ConsulTech
ConsulTech is a privately held company based in Bloomington, Indiana. Founded in 1995, ConsulTech provides high quality, cost-effective services to companies that outsource some or all of their technology needs. Other ConsulTech customers include CENTURY 21 Realty Group Sabbagh-Pickens, F.C. Tucker/OBR REALTORS, RE/MAX Realty Professionals, and many other area realtors. For more information about ConsulTech, contact Patrick Casey at (812) 323-8324 or visit